Japanese cosmetics

Japanese cosmetics, or J beauty, is ideologically very similar to Korean cosmetics, they both focus on prevention more than repairing damage afterwards. The Japanese skin care routine is not much different either from the Korean version.

  1. Cleansing (the Japanese also prefer double cleaning).
  2. Moisturization (face lotion, treatment liquid).
  3. Strengthen - prevention of skin problems by choosing the right products, for example adding well age products to the routine (serum).
  4. Renew the skin with a suitable product according to what it needs, for example choosing a product to even out skin tone, fade wrinkles and so on (moisturizer).

0 of 23 products

There are currently no products in this collection.

k beauty model korean cosmetics d'alba yeppo soonsoo korealainen kosmetiikka trends trendit 2025 2026
December 17, 2025
12 K-Beauty trends in 2026 that you should know about
K-Beauty-lahjavinkit 2025 🎁 Täydellinen kosmetiikkalahja jokaiselle
November 27, 2025
K-Beauty Christmas 2025 🎁 The perfect selfcare gift for all
Miesten ihonhoito – mistä aloittaa ja mitä ottaa huomioon?
November 5, 2025
Men's skincare – where to start and what to consider?

Korean cosmetics as in K-beauty

Korean cosmetics is innovative, high-quality, and affordable.

Korean skincare is centered around gentle care for the skin, effective hydration, and the regular use of sunscreen. In Korean culture, great importance is placed on youthful skin, which is also associated with overall health and confidence. Learn the easy Korean skincare routine by checking out our article, where we explain what the famous 10-step Korean skincare routine includes. We also discuss how you can benefit from just three skincare steps.

Yeppo is a Finnish online store for Korean cosmetics, where you can find the best skincare products, makeup, and hair care products. You can also visit one of our stores to experience the authentic Korean atmosphere!