Our most popular articles
12 K-Beauty Trends for 2026
What does the future of beauty look like? Korean cosmetics remain at the forefront of trends, and 2026 brings innovative ingredients, new skincare technologies, and makeup styles that will inspire the world. Discover the 12 hottest trends and stay ahead of the curve!
Winter Beauty Tips
Winter brings cold air and dry indoor conditions that challenge your skin and scalp. This article shares the best tips to keep your face, body, and hair healthy throughout the frosty season – from gentle cleansing to hydrating products. Read on and pamper yourself during winter’s challenges!
Korean skincare routine
Learn the Korean skincare routine and how you can benefit from it with just 3 steps.Articles
Hyperpigmentation, i.e. skin color defects, is a common and challenging skin problem. What causes hyperpigmentation and how can it be treated? Let's delve into the topic for a moment and after reading the article, you've got the tools to tackle hyperpigmentation!
Learn what the PA and non-nano filter labels on sunscreens mean, what is the difference between physical and chemical sunscreens, and whether the sunscreen needs to be washed off with a special cleanser.
What does the label PA on Korean sunscreens mean? Is it necessary to use sunscreen if the skin does not burn in the sun or the skin tone is dark? Find the answers to your questions about the correct use of sunscreen, and we'll debunk the most common myths related to sunscreen.
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