Our most popular articles
12 K-Beauty Trends for 2026
What does the future of beauty look like? Korean cosmetics remain at the forefront of trends, and 2026 brings innovative ingredients, new skincare technologies, and makeup styles that will inspire the world. Discover the 12 hottest trends and stay ahead of the curve!
Winter Beauty Tips
Winter brings cold air and dry indoor conditions that challenge your skin and scalp. This article shares the best tips to keep your face, body, and hair healthy throughout the frosty season – from gentle cleansing to hydrating products. Read on and pamper yourself during winter’s challenges!
Korean skincare routine
Learn the Korean skincare routine and how you can benefit from it with just 3 steps.Articles
Does your hair feel thinner now that fall is coming? Many people experience increased hair loss in the fall, but don't worry – it's completely natural! In this article, you will get tips on how to strengthen your hair and take care of the scalp, as well as product recommendations to help keep your hair healthy and strong.
How to adjust your skincare as temperatures drop? When humidity decreases, your skin needs extra care to maintain its moisture and protective barrier. Discover the best tips to keep your skin soft and supple during the cold months, including recommendations for cleansing, hydrating products, and effective sheet masks. Keep reading to give your skin the love it deserves this fall! 💜
Bellflower is an ingredient that's been used in Asian medicine for hundreds of years, but what are its benefits for skincare? Let's dive into bellflowers and find out!
From bamboo mats to face masks - what are the benefits of bamboo in skincare? For who is bamboo a good ingredient for? Let's take a closer look at this ingredient.
Licorice root is one of the Korean hanbang ingredients, which is also popular in Western countries for its brightening and soothing properties. How does this ingredient work and who is it best suited for?
Do you know what your color season is? Are you spring, summer, autumn or winter? How do you find makeup that matches your shades? Let's take a moment to familiarize ourselves with the colors and shades that make you shine!
How to take care of the skin during pregnancy and breastfeeding? Many surprising things can change during pregnancy and the skin can show symptoms in different ways. Which products are safe to use and which ingredients should be avoided?
Medicube is a pioneer in Korean cosmetics and technology, but what are their skincare devices like? Are home skincare devices safe to use? Whom are skincare devices suitable for? What is the best skincare device for you? Let's get to know a little about Medicube's background and their work in beauty care.
We answer all the biggest hair care questions: What is hair really, does hair need double washing and is it necessary to use a conditioner?
And are Korean hair care products also suitable for Nordic hair types?
Glass skin has been a rising trend in Western countries in recent years as well. The term refers to the glassy clear, translucent, glowing and even skin that Koreans strive for not only with skin care but also with makeup. But Do you know what is honey skin?
The microbiome of the skin is of great importance to the condition and well-being of the skin, but what exactly is the microbiome of the skin? What are the hallmarks of an unbalanced skin microbiome and how can cosmetics and skin care maintain the well-being of the microbiome?
If you want to get extra power out of your skin care routine, one of the best additional steps is to add an essence, serum or ampoule to it. In this article, we will tell you the difference between these three, and how to use them.
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